Anti-Dairy Media Campaign

Dump Your Milk in the Potomac Day
Breakdown of Events
Anti-Dairy Coalition Logo

[This event is a Mock-Up– the entire campaign is a proposal – not an actual event]

Map and Directions

Breakdown of Events
The Anti-Dairy Coalition April 16, 2001 Washington DC

11:00 AM Introduction: Robert Cohen, Director of the Anti-Dairy Coalition, Executive Director of the Dairy Education Board. Author of Milk: the Deadly Poison. Anti dairy expert.
11:05 AM Actor, Alicia Silverstone - Why I don’t drink Milk.
11:10 AM Robert Cohen will lead the group to the Potomac River. Each person will have a glass or carton of milk in hand. Participants will pour the milk into the Potomac River, as an act of protest.
11:15 AM

Photo opportunities, interview time with celebrities and guest speakers.

11:25 PM Lunch: Vegan Vegetarian cooking will be available for all at the food pavilion table by the “Anti-Milk Mobile” RV.
12:30 PM Afternoon Session: Information and Lectures. Opening address by Robert Cohen
12:35 PM Dr. Julian Whitaker, MD. Founder and editor of Health & Healing. Dr. Whitaker will outline the “Milk Myth”
12:45 PM Dr. Norman Harris, MD. Physicians Committee for Responsible Medicine Milk Myths, the dairy industry, and osteoporosis.
12:55 PM State Senator Dianne Wilkerson (Dem, Boston MA). Milk and the Afro-American school child. Where the free breakfast programs have gone wrong. Lactose intolerance and minority children.
1:05 PM Dr. Juliana Hatfield. Milk and Breast Cancer.
1:10 PM

Dr. James Ridgeway. Mad Cow Disease, Foot and Mouth, and the Genetic Engineering of the modern Dairy Cow.

1:30 PM Closing Remarks. Robert Cohen
  There will numerous experts, doctors, and dietary health specialists on hand to answer questions.

For more information, or to obtain a list of all the participants, contact the Anti-Dairy Coalition.
Mike Pereira is the communications director for the Anti-Dairy Coalition

Anti-Dairy Coalition
123 K Street, Suite A. Washington DC, 20005
PH# (202) 555-5555 Fax # (202) 555-5555

[This event is a Mock-Up– the entire campaign is a proposal – not an actual event]


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© Mike Pereira 2001, Media and Campaign Strategy
http://mike-pereira.com