Anti-Dairy Media Campaign
[This is a Mock-Up Campaign – not an actual event]
News Release
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Anti-Dairy Coalition Logo

NEWS RELEASE

April 10, 2001
For Immediate Release

DUMP YOUR MILK IN THE POTOMAC RALLY

Washington D.C. – Milk is bad for your health. It is a poor source of calcium. It can cause cancer. The dairy industry is lying to consumers. Milk is not good for those who are lactose intolerant. Many urban minority children are fed milk and their bodies suffer for it. Learn about these issues and more at the Potomac Rally.

The Anti-Dairy coalition is a group of concerned doctors, scientists, nutritionists, and health experts. Our goal is to educate the public about the ill health effects of dairy products.

“Scientific studies show milk has no benefit at all for men concerned about osteoporosis” says Neal D. Barnard, MD. “Milk-Drinkers break at least as many bones as people who avoid milk. Worse yet, milk appears to double prostate cancer risk because of the way it affects a man’s hormones.”

Mad Cow Image

Listen to the experts, then watch as we take our milk and dump it into the Potomac river in protest. Hey, it worked in the Boston Tea Party. Actress Alicia Silverstone will be on hand to dump her milk. There will be numerous experts on hand available for comment.

GOT MILK? GOT PUS!

“Milk is a wholesome source of bovine pus. Your next slice of cheese can contain over 400 million pus cells. Got Milk? Got pus!” Robert Cohen, Executive Director of the Anti-Dairy Coalition

The event is to be held APRIL 16, 2001. From 11AM to 2PM at the riverbank of Rock Creek and Potomac Parkway, between the Watergate Complex and the Kennedy Center for the Performing arts.

Any Questions? Call us.

Attention, reporters, and producers. For more information contact Mike Pereira, campaign director

Anti-Dairy Coalition
123 K Street, Suite A. Washington DC, 20005
Phone: (202) 555-5555 Fax: (202) 555-5555

[This event is a Mock-Up– the entire campaign is a proposal – not an actual event]


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© Mike Pereira 2001, Meida and Campaign Strategy
http://mike-pereira.com