This section contains advice on making the "ask" to solicit funds for the organization.
An important goal of the No to Municipal Mergers group is to raise money.  Since the coalition is not a political party, and there is no official electoral campaign going on in Quebec, the group is free to solicit funds as a non-profit group.  The web presents an excellent potential to gathering revenue. 

Several  types of "asks" may be made.  One is to ask users to give their personal information, and allow themselves to be put on mailing lists.  Another is to have interactive petitions, which send Email to their member of parliament.  Doing this, however, is not very effective, as most Members will ignore bulk Email.  It is best to demonstrate a template protest letter, and advise a user to copy the format, and send their own typed or hand-written letter by post to their elected representative.  

Another type of ask, is an ask for money.  On the main page there are several links to facilitate this.  The "Help Us Fight" link graphic, and the button on top of the main navigation bar on top.  A simple donation page should be set up, with credit card validation capability.  Contract out to a Canadian bank Ecommerce service to do this, as they can handle the transaction and security component.  Also the user has a greater trust and sense of legitimacy if they are giving their credit card numbers to a trusted third party, they may already deal with for other online transactions.  Refer as well to the privacy policy noted on the issues page.  

Apart form asking for money, one main recommendation is the integration and use of the "Bumper Sticker" sale method.  
The  Je me souviendrai logo and theme is a great tool. [I will remember forced municipal mergers.  This can only be available in French, as Quebec's sign law prohibits the use of English or any other language in public signiage in Quebec.  That includes the bumper stickers on the cars of Quebec residents, as well as any signiage posted on any property and visible to the public in plain view]

This logo is the motto of the campaign.  Various promotional items have been printed up.  These can either be sold, or better yet, given "free" as a reward for donations.  For example, a $5.00 donation will get the user a small sticker.  A larger donation will get the user a big bumper sticker, T-shirt, or other paraphernalia.  Actual front bumper plastic plates with this logo are available, and Quebec residents are permitted to place them on the fronts of their cars, as front license plates are not required in Quebec.  The web page that advertises this logo should be constructed like an E-commerce page, showing slick photos of the various items, to entice people into donating to get them.